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Communication strategies in a district

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Publication Information

1st Author : Ramduny, Vishal [ed]
Other Authors:
Publisher: Health Systems Trust
Publication Date: 5/1999
ISBN:
ISSN: 1025-4188
Publication Type: Newsletter
Series: HST Update
Issue: 42

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Summary There is a chorus of a song that goes along the lines of communication let me down and Im left here This is the feeling shared by many health workers in South Africa as poor communication is preventing them from effectively performing their duty and, at the same time, contributing to their sense of isolation and frustration. Proper communication is what binds the District Health System (DHS) together. This applies both to communication within the district (i.e. between district management and the site of service delivery or other stakeholders) and outside the district (i.e. from the policy sphere i.e. national government and the support sphere i.e. provincial and regional levels)
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The reasons for the prevalence of bad systems of communication in our health districts can be attributed to the poor process and paltry content of messages. Many health workers do not adhere to the correct process (or channel) of communication by often bypassing established channels. Sometimes though, these channels are not made clear to them and they therefore do not know who are the persons that they should be communicating with in the line of duty. Moreover, the content of messages is often unclear and ambiguous which further leads to confusion and a poor work ethic. Not having access to the means (or tools) of communication (such as a basic telephone) is another important factor impeding good communication within a district, and between it and its support spheres. All these factors result in a poorly functioning health district and this ultimately translates into an inferior quality of care given to the patient. A good explanation of some of the more salient aspects of communication within the context of the DHS is given in the overview of this edition.

It is because of the importance of the role of communication in the development and functioning of health districts that the Initiative for Sub-District Support (ISDS) had identified this as a key support strategy when the programme was established three years ago. The Initiative has already made good progress in helping to rectify the problem of poor communication in some of its sites. In this issue of Update we draw upon some of the best practices in the implementation of the ISDS communication support initiative. An integral component of the district health system is an information system. Based on the ISDS experience in the Impendle-Pholela-Underberg (IPU) district in KwaZulu-Natal, we report on the importance of having a good communication system in supporting a district information system. In Mt Frere we report on how community involvement in health is being promoted through the community newsletter. Still on the subject of community involvement in health (but this time in the Northern Province) we have a report on how a local community radio initiative is expected to make an impact on health promotion and community interaction in the Sekhukhuneland area. At the site of service delivery, we explore the nurse/patient interface. This relationship is generally acknowledged to be poor and we hope to shed further light on this matter. We also have a contribution from the telecommunication parastatal Telkom whom, many of you will attest, have been the bane of health facilities with no telephone for a long time.

You will find that many of the articles in this issue are contributions from people involved in helping to improve communication systems within their districts. These are achievable communication task that form part of broader district communication strategies that has been developed in some of the ISDS sites. These best practices consequently provide a practical example of what can be done in other health districts. For a more complete understanding, I would also encourage you to read some of the available publications on communication that are available from Health Sytems Trust.

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